Done on 'Adobe Illustrator'. We wanted to make the work more appealing for we found Microsoft word to be too plain and boring.
[Additional information]
Where can a trailer be seen?
Due to the rapid growth in technology, viral marketing has become vast. Now that information regarding a product can be viewed from a number of different devices, such as the likes of personal computers, tablets, games consoles, smart phones and even mp3 players, viral marketing is now bigger than ever - and whats more - its free!
Advertisers can now use a variety of ways to outlet their product through these devices. this includes the use of social media, (such as Facebook, twitter and even instagram) personal websites, blogs and video upload websites like youtube. The list is ascending each and every day. Advertisers no longer need to advertise their product using expensive TV spots, or theatrical trailers anymore.
These types of trailers however, still prove to be very effective, but very expensive. For example:
This type of trailer can be seen almost anywhere now, but is designed to be seen before a newly released film at a multiplex cinema. This type of trailer usually follows the standard convention of the arc. The arc convention follows codes whereby it begins very slowly, using long takes and slow non-diagetic music. This is usually the point whereby we, as an audience are introduced to sound bites from the narrative of the characters. Following this, the pace increases slightly and we are then, either introduced to critical reviews or star credits. This is the trailers USP. From there we then witness the disequilibrium. The film makers make this prominent as to encourage the audience to find/restore the equilibrium by watching the whole film and its conclusion.
Teaser trailer
This type of trailer begins with fast cuts of intense action, and carries this on throughout the trailer's duration. This format is used primarily to give the audience a sense of tone and feel for the film. This type of trailer is predominantly used for viral marketing.
This is renowned for being very short, but very fast paced. Again it is used to give the viewers a sense of feel and tone of the film. This type of trailer is very highly priced, thus its reasoning for its length.
(Sorry its a link. The video was restricted by the user)
Trailers can also appear on the radio, whereby advertisers make prominent use of sound, narrative and the names of the stars included within the film.(USP)
From looking at a number of trailers, it is clear that its primary focus is to introduce a disequilibrium in order to encourage an audience to view the product in its entirety, where they are able to restore equilibrium in the closing conclusion of the film.
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