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Friday 26 October 2012

Se7enth Lesson

Today we have continued to make our blog as multi media as possible by doing a podcast for a recent post and start looking into the music/sound aspect of our trailer. We looked at other slasher films like A Nightmare on Elm Street and Saw along with Slenderman (of what our film is most similar to). We also further looked into how we can do our special effects and our post-production techniques and software that we could possibly use. Also we made sure that our blog had enough research and depth to make our trailer because this is our last lesson in the research stage before we move to starting the production stage after half term. Our blog has also had a revamp in it's design to make it fit in with our genre idea as we intend to film in a wooded or field area.

Things to do over half term:

Finish all research.

To upload the podcast on horror and understanding of the genre itself.

Music/Sound

Here are five other horror film franchise theme songs.




The theme songs here are quite dramatic, eery and moving to add to the horror and suspense of the films. This is something we would like to recreate especially from the Halloween music as it's mysterious and threatening which we would like to recreate because of our mysterious antagonist.




Here is the Slenderman music, as you can see (or rather hear!), it's very dramatic and suspenseful to fit in with the theme of the Slenderman and our trailer of which our antagonist is based on. At the moment we intend to use GarageBand to create our music and sound effects after we film our trailer.

Thursday 25 October 2012

Whilst doing some research on post production effects using imovie, I came across some interesting footage whereby a short film was shot using only an iphone 4S and some low budget consumer tech from Apple's app store.

This footage inspired me, as it shows that a very high standard, professional looking trailer can be made using just an iphone, and a little creativity (Both of which we have!)





Moreover, on follow up to this I also found a video tutorial from the same user explaining how to create professional looking special effects using the tools provided within the imovie software. Check out the video below.






And one more...



I then found another example of an excellent film made using only an iphone. This video also goes into how the film was made and what additional hardware/software was used such as apps, lighting, tripods and camera lenses. Well worth a watch!



...Anyway, after becoming sidetracked for hours I did eventually find a good post production app for the iphone, but primarily builds on the already impressive display on the iphone.

FiLMiC Pro.



This app features techniques such as 'Double reticle mode' which gives the user two separate adjustable reticles for spot sampling focus and exposure for precision shot set up.







The FilmMiC Pro control bar is thumb based to enable a rock solid grip on the camera. Designed by filmmakers, it provides the best camera UI in the business with perfect access to all camera controls from a fixed, two hand grip position.







ADVANCED FEATURES:
The FiLMiC Pro settings menu offers some features not offered in any other video camera app as well as a host of other useful tools.

Variable Frame Rates (1-25 and 30fps) including both the US (24p) and European (25p) film production standards.
Four Selectable Resolutions (iPhone 4 or 4th Gen iPod Touch).


Framing Guide Overlays (4:3, 16:9, & 2:35.1).
Thirds Guide for composition.

Audio Metering.

Color Bars for Post Production.


Film Production Style Slate for adding info to your clips, syncing dual system audio, and organizing your clips.


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Overall, this app seems worth a purchase as it provides professional settings at the low cost of £2.49 and I feel could give our product the edge it needs in order to stand out that little bit more.

I have also included reviews of the app below. 

App Craver review. Click me please!

Friday 19 October 2012

The Sixth Lesson

Today in our sixth lesson, Alice was away on holiday so it was down to Sam and Matt to crack on with the work. We started to make our blog more multi-media based by using different methods to post our work on the blog rather than just have written text. We started using keynotes to present our audience marketing work to add to the diversity of technology. We also started to finish off previous posts and to give them more depth of research to aid us with our future production.

For the next week we will: Complete all of our research for our trailer and make sure the blog is as multi media as possible.

To start planning the script and the storyboard for our trailer.

To start shooting different shots to get a feel for what we're going to eventually shoot.


Magazine Cover for Shaun of the Dead


Here is a magazine cover with Shaun of the Dead on it. The main recurring theme is the use of the colour red. This is mainly to portray blood and to signify danger from the zombie threat present in the movie. As for a tagline there is a one liner at the bottom to highlight the comedy in the film. The film title that is present is also quite bold and boring and doesn't really fit in with the theme of the film because it's colour is gold. It will be in stark contrast to ours where our main colour will most likely be black or a dark colour. We wouldn't put any comedy in ours that is evident in the tagline here but we will include a tag line, of which will be discussed later in the production/ post production stage.

Friday 12 October 2012

Sound Test...

The video you should see below, consists of a sound test we made through using the 'GarageBand' app. We combined a range of sounds and short songs, along with a voice recording of Alice edited to the similar style of the slender man voice on the slender man documentary video we posted a while ago.

The Fifth Commitance

And yes, we've made up the word 'commitance'. Today in a our fifth lesson, the group was back together working hard and as common as usual. We planned to finish off the trailer research today, but plans got delayed due to deep sufficient research into the terrible night vision ideal! One of our video cameras is unable to upload onto the mac since its recorded on small tapes, so were restricted to looking for specific iPhone apps. We found a few, which were not sure entirely at the moment, for some apps were crashing when we pressed 'record' and some other apps only aloud images to be taken. Oh the madness of everyday media! There's always that one problem to deal with. And we all definitely agreed to have night vision in our trailer for we KNOW it'll enhance the horror experience greatly. The app, Garageband was discussed today, along with a small search into horror and scary sounds. We found a sound provided by apple on iMovie called Ambient sound 2, which creates tension in the listener straight away for its awry, unnatural and Spellbinding. A sound test has been upload atop, WITH the sounds we found to be interesting for our trailer. We have also shown the group the slenderman documentary video, which provided a very intense audio recording, with powerful echoes and deep voices which we thought we can attempt to create in the sound test above. We finished the poster analysis today with the 'Blair Witch Project' poster, and re-finined the text and finished off the little details of the trailer posts.

Upcoming Week Directives:

  • Finish off the Trailer Research
  • Film and edit some footage to create a SUPERNATURAL effect
  • Continue looking up Sounds and music
  • Start thinking of a trailer story board.
  • Discuss camera angles and why.
  • Make a reference to the film 'Halloween' about the POV shots
  • Attempt to do a podcast to add to the mixed media grade


Thursday 11 October 2012

Garageband saves the day!

We've finally got access to software that enables production of music possible! Looking on our mac applications, we found an app called 'Garageband'. We never checked it out at first but desperate, we clicked on it. (Face palm) How can it, that after all this worry and doubt for good music, a chance has been laying right under our noses all this time! Its gonna take us a while to get used to all the music terms and demonstrations, but other than that we're glad we found it. Its a huge step to making our trailer absolutely amazing! And practice makes perfect right? we'll have to look through all the various keyboards and piano's offered, and although its the not the best idea to play and create music through a laptop instead of a proper instrument, its the only chance we've got. Screw audacity! x)

Garageband, was developed by Apple, to be a part of the ilife software which came with all of ours macbook. Lucky us! On wikipedia, it says i can use it to record podcasts too. Its perfect!



Slender Man documentary... Check it out!

THE POWER OF YOUTUBE!

The other day, we began searching online for some more basic information on the Slender Man base and legend. We primarily looked on youtube, and one video in particular has caught our attention. The video has got millions of views, and we're uploading this because it strongly relates to our project. We particularly like the recorded audio content it presents in the middle of the video... and it makes us wonder if we can do something similar on 'audacity' software. The echo of the low voice is extremely fascinating. Its ghostly, and thrilling. Its very attention catching, and can freak a person out especially when you can't see what is saying it. We're not music experts, but we've all got to at least try and attempt some amateurish production x) for the sake of this project.


The Cuarto Hour

In our fourth lesson last week, Me and Sam continued on the research and trailer analysis'. Before we got back to working on the research, our blog suffered some minor errors for the video uploads from youtube were crashing, and freezing. The title and text had be changed, and some posts had to be rewritten. That day, we began working on the poster analyzing. We attempted to go on Microsoft Word, but once again i was influenced by the sheer built of boredom we gained from the blank document. Like before with the questions, we changed to adobe illustrator and got creative with the presentation. We managed to finish two posters, however we ran out of time to finish the last poster for we had to have an important chat with the teacher on schedules and softwares. We're beginning to worry about the music, and how we are going to produce it creatively without stealing some off the internet, and we really don't want to do that. We need to find a keyboard, or a piano somewhere. As we mentioned at the start, we worked into the trailer analysis'. If you scroll down to the older posts of the the three uploaded trailers, you should already know that plenty of text describes the impact of each trailer, and how they are each useful for our horror trailer.

Matt is back from his holiday now, so we should to get a heap load of work done and out of the way. we've set him some questions to answer next lesson, and for me and Sam, we need to refine the blog posts and texts, draw up some initial story boards and see if we can add some more to our research. We all need to sort out the camera tests, beginning with the supernatural footage that we can attempt to make by smart editing. We filmed a night vision screen test a few weeks ago, however the camera we have, films on tapes instead of a memory chip, and its difficult to upload onto the mac.

List of things we need to sort out:

  • The Story 
  • The Characters (Names, ethnicity, personality's, appearances)
  • Storyboards (Selective Camera Shots)
  • Supernatural Screenshots/Editions
  • MORE PHOTOS! On outfits, 
  • Discuss Actors, and who's part is who
This list we created, for we wanted them all to be sorted out, until the end of half term. We're running out of time, and good scheduling and organisation will hopefully boost our grades up a bit. We don't like to run behind either.

[NEW] Antagonist Artwork uploaded! Checkout the 'ART' page by clicking the page on the right.

Tuesday 9 October 2012

Audience Marketing Campaign

Our target audience for our film will be for 15 - 25 year olds. This is because, horror is mainly for the younger generation as horror films have developed more in recent years. There is also no real target gender as both males and females equally enjoy horror films and will be the case for ours.

To engage the audience, our trailer will involve an antagonist that you know is there, however you can't see. Tension will be on of the main formats of our trailer, and will engage the audience to continue watching and to see what happens next. (to find out what the movie is called). One of the main factors, is that the characters are of the same age-range to the audience, so hopefully the audience will get to know the characters easier, and come to wonder what will happen to them. They'll connect with the characters.

We will position our film during the half term Halloween period at multiplex cinemas. The time slots that would be preferable are between 5-12 pm with extra showings on Wednesday to encourage the younger audience to view through discounted 'Orange Wednesdays.' Although we may experience stiff competition from films of a similar genre during this time. Our film is expected to be a blockbuster, therefore it will be released on an international scale.

The TV channels we will target for advertisement are: Channel 4 as much of their daily listing are aimed at the younger demographic, showing programs such as Hollyoaks. Channel 5 would also be a good choice as they target a working class 24-35 year old demographic. This would help expand our audience. Other channels that could promote our product are music channels such as MTV and Kerrang.

Good opportunities for promotion could come from mobile apps, viral marketing, memes and social networking that are used predominantly amongst  the younger generation in effort to drum up an interest though word of mouth.

The way we would advertise in newspapers is by targeting tabloids such as The Sun, The Mirror etc. The graphology would feature bold, sharp/knifelike font to stand out from the standard industry used font. Pictures could include a close up of our antagonist - much like Friday 13th's Jason.

The social background would be mainly aimed towards the working and middle classes as our three main characters are of them two classes. Their race would also be irrelevant as like with gender, horror films are for all who enjoy that genre.

Our film will be a blockbuster type of film and as such will be released around halloween, the mainstream time to release a horror film. As such this would result in us advertising in tabloid newspapers rather than broadsheets as tabloids are read by the younger generation that will watch our film.

As the sub-centre, comedy will definitely help enhance our intention of attracting the young adult demographic. At the start of the trailer, comedy is presented to initiate the characters' ordinary world, which will intentionally be similar to most of youth's social life style. Just having a good time, chatting with your friends. The couple, we have decided to include to hopefully attract a more of a feminine audience since generally and stereotypically, horror attracts more males than females.

The programmes that we would advertise on would be around the same type of films like on the Sky Movies horror channel where there are similar films and would such attract the audience we are targeting. Other programmes would be like on films at night on ITV or channel 4. Also it would be advertised on football ad breaks and other sporting events as they have a strong youth demographic.

We could use radio to reach our target audience by advertising on radio stations that have a strong youth demographic like on Capital, Heart and other youth orientated stations as they could then feel compelled to watch and see what it is like.

There is quite a lot of potential to speak directly to our fans like through social media sites, for example having a facebook page or a twitter account to ask fans their opinion like on a certain plot point. There will also be several advanced screenings beforehand to gage the target audiences views and reactions.

The social media will be of huge benefit to distributing our movie. Due to the recent upbringing and increase in popularity over the Slenderman base legend, our target audience (a fraction of them) will recognize the similarity between our antagonist character to the Slenderman legend. It'll not only attract the attention of the audience, but they'll talk about it too. Titter, Facebook, Youtube, all over! The publicity involved will heavily impact to our films success. What's more, we can take screen shots of our trailer footage and create memes which will entertain the audience online. We can create a twitter account, a facebook page and craft little teasers posters that challenge the reader 'Can you see it?' and the reader will attempt to find whatever they think they are looking for. It'll literally tease them, and draw there attention in.

Friday 5 October 2012

Poster Analysis'



The poster below consists, of the Blair Witch project poster analysis. We compared the graphological presentation with the other two posters, and how we can probably use these posters as inspiration for own poster.





















We decided to do all of the poster analyzing on Adobe Illustrator, for once again, we found Microsoft word a little too plain and boring. Below you will find the poster of 'Shaun of the dead', and text to quote of what we've found and learned.



















Now the one below is the poster analysis of the Horror, Friday the 13th. Most of the presentation was similar to Shaun of the dead, besides the comedy aspects and color. Friday the 13th is very much more serious, and when people die, they are dead. end of story. The antagonist is like, 'Hey, wanna play?'

Story Plans

Synopsis,
There are three students. Two guys and a girl. A couple and best friend. They all go out to celebrate at a pub somewhere. On there way home, the stupid character suggests taking a short cut through a field, which the other two (who are a couple) slightly agree since it is cold out and they wanted to get home as soon as. The field they cross is dark, and barely visible. Suddenly, whilst arguing about scary movies, something kidnaps the stupid friend. Its a paranormal being that wears a black suit and very visible mask. You can't see him move, better yet see him at all and the girl just barely makes it across the field without a scratch, however without her boyfriend and her best friend. 

Light Narrative,
"We are NOT in a scary movie OK?! Just shut up!" The girl screamed, storm walking. The best mate looked at her boyfriend with a smirk and chuckled. He then shouted at the world, arms out.
"Repeat, this is not a scary movie!" and then laughed. The boyfriend shook his head as the girl friend stopped, twisted and gave him a hard glare. The best mate pretended to be scared and ran forward ahead of her. "C'mon, this is reality, but theres got to be some moments where reality is a movie. Usually in this part of the suppose 'film', a conflict triggers and..." 
Suddenly, he bumped into something, and in an instant, he was gone. He disappeared... into the shadows, with only a flicker of white face seen. The air was empty.

Tuesday 2 October 2012

Digging Deeper: Trailer Analysis



Done on 'Adobe Illustrator'. We wanted to make the work more appealing for we found Microsoft word to be too plain and boring. 

[Additional information]

Where can a trailer be seen?


Due to the rapid growth in technology, viral marketing has become vast. Now that information regarding a product can be viewed from a number of different devices, such as the likes of personal computers, tablets, games consoles, smart phones and even mp3 players, viral marketing is now bigger than ever - and whats more - its free!

Advertisers can now use a variety of ways to outlet their product through these devices. this includes the use of social media, (such as Facebook, twitter and even instagram) personal websites, blogs and video upload websites like youtube. The list is ascending each and every day. Advertisers no longer need to advertise their product using expensive TV spots, or theatrical trailers anymore.

These types of trailers however, still prove to be very effective, but very expensive. For example:

A theatrical trailer 

This type of trailer can be seen almost anywhere now, but is designed to be seen before a newly released film at a multiplex cinema. This type of trailer usually follows the standard convention of the arc. The arc convention follows codes whereby it begins very slowly, using long takes and slow non-diagetic music. This is usually the point whereby we, as an audience are introduced to sound bites from the narrative of the characters. Following this, the pace increases slightly and we are then, either introduced to critical reviews or star credits. This is the trailers USP. From there we then witness the disequilibrium. The film makers make this prominent as to encourage the audience to find/restore the equilibrium by watching the whole film and its conclusion.



Teaser trailer


This type of trailer begins with fast cuts of intense action, and carries this on throughout the trailer's duration. This format is used primarily to give the audience a sense of tone and feel for the film. This type of trailer is predominantly used for viral marketing.



TV spots 



This is renowned for being very short, but very fast paced. Again it is used to give the viewers a sense of feel and tone of the film. This type of trailer is very highly priced, thus its reasoning for its length.

(Sorry its a link. The video was restricted by the user)


Trailers can also appear on the radio, whereby advertisers make prominent use of sound, narrative and the names of the stars included within the film.(USP)

From looking at a number of trailers, it is clear that its primary focus is to introduce a disequilibrium in order to encourage an audience to view the product in its entirety, where they are able to restore equilibrium in the closing conclusion of the film.

The legend of Slenderman

I bet, throughout reading this blog, you were wondering what our antagonist is going to be like. Well, the main point is, he's going to be inspired from the mysterious 'Slender man' legend.

Slender man, is a paranormal being, who wheres a black suit with a formidable black tie, and has a blank white face. He moves fast, and out of sight, and is believed to have the power to stretch his arms like rubber, and extend out a couple of black tentacles. Sample photos are uploaded below. 
*They are NOT my own photos. They were copied from the internet. The links to the websites i got the photos from are displayed below each photo*

(http://creepypasta.wikia.com/wiki/The_Slender_Man)

(http://uk.ign.com/wikis/slender/Slender_Man)
This is a screenshot of the old mini game which is becoming exceptionally popular over social networking.

(http://theparanormalpastor.blogspot.co.uk/2012/08/archetypes-of-slenderman.html)

(http://creepypasta.wikia.com/wiki/The_Slender_Man)
Can you see him? creepy isn't it. This is what we want for my trailer. A creature which is there but you cant always see. 

We chose this paranormal being to be an inspiration for his legend because he is starting to dominate the social media, for example Facebook, youtube, twitter, all over. We've discovered this last summer, for my usual subscriptions on youtube all started playing this old mini game called slender man, and on other videos (non-related to slender man) people kept on talking about him. The legend is slowly uprising, and a trailer inspired by it would be perfect, for the social media and networking will react fast to it, and will want to see it.

Third times the charm

Last weeks lesson has sought the leaving of Jake Moody, so the work load has piled up for us. Although Matt wasn't there that lesson, Alice and Sam managed to get plenty of work done. Sam brought in the mask he suggested we could use for our antagonist, which we found to be perfect. We found it very similar to the killer antagonist (Jason Voorhees) of the 'Friday the 13th', which therefore brought goosebumps along our arms. We took photos of the mask, testing various angle too, for example a low angle shot, to show the mighty of the character, or a close up shot, as if the character is challenging the viewer, which gives off a monstrous element.

*Photos of the mask, were uploaded onto the photos page. Get there by clicking the link on the right*

Other than the mask, we analysed the trailers today, breaking them down and uploading the analysis on the trailer posts. we did 'Shawn of the dead', displaying plenty of text and critical thinking into the trailer, and showing how the trailer can be used to help with our own. For me, we wanted to get the little basics done and out of the way. This the work Jake was meant to do actually, but we took it up instead and did his specific trailer research onto illustrator. Using adobe illustrator, we managed to make the document look more appealing, and eye catching. We wanted to draw in the viewers, for looking at a lot of text can put off some people, plus it relates to the genre were using; horror. We followed the genre conventions, and added a dark background, with direct contrast to the white text and stuck to a limited colour palette which made the page mix together well, and work. Alice does A level Graphics alongside media, so hopefully, that will help towards the development of the posters and covers later this year.
For the document, the design was inspired from typographic designer, 'tomato', who design a piece of typography in 1994 which we found appealing. The link to his website: http://www.tomato.co.uk/1994

Next Lesson Plans,
Finish off this trailer research, and get into designing the characters, looking at storyboards and begin writing the short trailer script. Begin to discuss actors, and who's going to play them, and type down how all of these decisions will impact on our trailer.

Things we need to do,
Finish storyboards and begin writing the script. Design more of the antagonist and see of the rest of the group will appeal to them.

Matt is on holiday next week so Alice and Sam will be doing the work again. However, he'll be back the week after this lesson coming up.